NCR Critical Reflections


My experience at NCR as a whole provided a great deal of valuable insight into the inner workings of a corporate business. However, as can be expected, there were both positive and negative factors to the overall experience. This section will detail my experiences and discuss my reflections on several aspects of my time at NCR Dundee.


Management of workload

At the beginning of the Socially Mobile project I decided to follow a hybrid form of the Double Diamond design process with certain service design methodologies used throughout. This process plan acted as a successful tool for keeping me on track and could be easily altered as my process become more informed. As a result, my process plan evolved as the project developed.

  1. Framing (Me) (find out what the problem is and what stakeholders are involved)
  • Objectives and research questions
    • What is the problem and who does this problem effect?
  1. User insights (Users) (find out who is/isn’t communicating and how they do so)
  • User Journey Map (Satisfaction & Actors map)
    • A map of the individual stakeholder’s interaction to the service journey. The map will include individual satisfaction and actor touchpoint maps. The researcher will then ask the stakeholder what they felt the reason was for each of their highest and lowest points.
  1. Personas (Users) (Find out how to best appropriate the design for each stakeholder)
  • Persona and User Analysis
    • Discover what each stakeholder’s service attitudes are, are they leading there section or are they lead, are they the controlling stakeholder or are they submissive? The persona will also detail the individual motivations and demotivations of the role they play. An understanding of the tools they use each day will allow for an understanding into how to best position the end output, be it an app or another such service.
  1. Design scope (Me) (define a clearer image of the challenge and objectives)
  • Design Challenges
    • Rework the initial objectives, given the new insights. What is the service that needs to be improved? Who are the key stakeholders? Describe the measurable goals of the service and finally state the newly honed design challenge.
  • Design Requirements
    • Considering the new design challenge, what are the highest level goals within the Physical (usage environment), Active (activity’s and operations of use), Emotional (non-functional), Relational (interactions with other), Tangible (physical item) and Rational (functional) contexts? Select the most important requirements that will make the most difference if offered a good answer.
  1. Ideation (Me) (develop several ideas and condense them into viable concepts)
  • Inspiration Blossom
    • Place the design challenge in the centre of a page with the main requirements arranged around it. For each requirement, select a current example of a product/service that acts to fulfil the requirement. Think about why this example is effective and write the reasons down, arranging them around the example product/service. Finally combine the best properties from the examples into ideas for the future service.
  • COCD Box
    • Once you have collated all the ideas from the previous exercise place them into their corresponding CODA box. After you have assigned each idea you will be able to now categorise them into ideas to “forget about”, “look to later”, “consider” and “may include”.
  1. Concept Refinement (Me) (speculatively illustrate the top concepts in action. Do they address the issue?)
  • Concept Storyboard
    • Now create a storyboard for those ideas that seem to be the most valuable, considering all the key stakeholders. Acknowledge and state the activity and any touchpoints that may be made in each scene, highlighting any potential pressure points.
  • New Speculative User Journey Map
    • Create a journey map that considers the actor touchpoints and if the concept would work effectively considering all the key requirements.
  1. Prototype and test (Users) (Test the concepts and analysis there use)
  • User Satisfaction Map
    • Create or get the user to create a satisfaction map that highlights the individual pressures and satisfactions whilst using the service concept.

The plan can be divided up into the four categories of the Double Diamond process:

  • Discover – Steps 1-3
  • Define – Step 4
  • Develop – Steps 5 & 6
  • Discuss – Step 7

I found that applying most focus on the discover stage was of great value as it allowed me, as an external observer, the ability to gain insights into NCR as a company and the individuals it employs (my user group).



The greatest challenge that I faced was the general corporate culture and the issues that related to it . I speculate that the challenges I faced are typical of most large international corporations and I do not believe them to reside solely within the NCR Corporation. However, the related issues affected my process dramatically whilst fortunately also educating me in how to better my research practice.

In the initial stages of my process I developed a short interactive questionnaire  that I disseminated to my identified user group, to better understand what role each participant played within the ATM service delivery journey. This initial dissemination yielded no results and so a follow up email was sent to all those that were invited to participate. It was quickly identified that I was most likely not going to receive any responses and so the document was re-disseminated by other members of the UCD team at NCR, in a hope that the invitees would respond to a higher level within the NCR hierarchy. Even this attempt yielded no response and after several varied attempts I re-evaluated my focus and began to find the information by other means. This company wide lack of cooperation was indeed the greatest challenge that I faced, a challenge that has been flagged to NCR as one of my greatest insights. This challenge helped me to learn that not all people are as eager to provide help as I originally perceived and that there may be a flaw in the means at which I designed the original questionnaire.

I overcame this cooperation challenge by targeting key individuals within NCR and asking a few specific questions within a semi-structured interview setting. I was able to target and interview key people internationally, that gave me great insight into their specialised field. With the information I gained I was able to inform the continued development of my process.



My main points of contacts within the NCR Corporation were the User Centered Design (UCD) Team; of whom I met for discussions and feedbacks sessions regularly. The wide range of design skills that the UCD team provided, allowed for a thorough review to be conducted whenever I required peer input. I also liaised with international NCR specialists on a regular basis, these interactions allowed me to build a greater understanding of the design requirements and how to best address them.  Most of these discussions took place over the phone and were arranged in a semi-formal interview structure; this allowed me to ask for further detail on discussion topics and created a deeper connection with the participant, allowing for follow-up questions to be asked later. Around roughly half of those that I invited for an interview accepted my offer in some way, even if it was simple an email reply to my questions, and so I had a greater deal of success via this communication technique than I had had in the past using my insights questionnaire.


Project Output

It was clear from the beginning of the placement that those that had issued the original project brief did not truly know what the final output would look like. Due to this I began the project with the mind-set that I would concentrate on the Discover stage of my process before I thought about what form the project would take. It was quickly noted that after the first two weeks, and after my first progress presentation, that my placement supervisors had begun to think about what form they desired as an output. The term “App” was stated on several occasions during my presentations and potential outcomes were usually discussed in more depth after each meeting. In my experience, I have always found it to be counterproductive to ideate before you have all the information necessary to feel comfortable in the development of a design solution. I found the constant ideation discussions quite distracting, it was subtly noted that my supervisors wanted a digital application output from this project.

The disciplinary field of digital application design is relatively alien to me, I have had limited interaction with those that practice the skills but have not every partook myself. This aspect of the project resulted in a new challenge that in turn resulted in a notable educational experience for me. As a first time application designer with a limited time scale I decided to use an online application prototyping tool called “InVision”. This tool would allow me to stitch together several PDF images in an attempt to mock the functionality of my application designs. I used my graphic design skills to develop several 2D layout designs and then used “InVision” to stitch them together. The resulting prototype displayed the basic functionality and graphical elements of the finial concept. I was informed by placement supervisors that the outcome was impressive and that it demonstrated all the aspects that they wanted to see in the final output. I consider my efforts as a success and I am a happy with the learning process and skills that I developed along the way. Through this experience I learned how to create basic application prototypes and gained further knowledge into how a digital app should be developed. Through discussions with a NCR senior interaction designer I learned what aspects of the prototype I had completed well and others that I needed to improve on.


Greatest Success & Failing

My overall process consisted of several successful aspects as well as several unsuccessful ones. Interestingly my greatest success and failing are interlinked. From discussing my outputs with my placement supervisors it was raised that my greatest weakness was the lack of cooperation that I faced with the company, however this was also my greatest finding. This finding is mutually beneficial for me and NCR as the UDC team now have evidence that certain research techniques do not function with certain user groups and I have acknowledged that failing in one aspect can result in new insights in another. I believe that my process was overall successful as it functioned well in keeping me on track and I did not loose direction. However, the initial stages were complex and user feedback was quite weak. Using this experience to further my development, I now know that I applied to much focus on the early stages (stages 1–3) and not enough on the later (arguably more important) iterative development stage (stage 7).


Personal Improvement

There are many ways in which my experience has acted to improve my abilities and many ways in which I can see it informing my future work. The major aspect of my experience that I will carry forward is user consideration. I believe that my initial insights questionnaire failed in part due to its overall design, considering both design language and scale of ask. The questionnaire was developed early in my process, without too much insight into the work that the targeted users groups are used to. I speculate that the “Insight Toolkit” document appeared alien to the user groups and without any incentive, there was no desire to complete the task. This combined with the fact that the document consists of eleven pages could have acted to deter the user from completing the task. I have since researched ways in which I could have condensed the content and made the task more desirable. I acknowledge that my main failing was that I was asking for all the information I desired and not considering how that focus could affect participation. From this experience I will be much more considerate in the future in how I ask questions and how I design the content to improve participation.

During my placement I also worked on developing skills in application design, from doing this I have built my confidence in prototyping applications and have gained a further understanding of their development. I see this as a valuable skill as the digital world is growing rapidly, and an understanding of how to apply my design skills to this field will soon be a necessary leap.

Additionally, all the experiences I have gained in relation to corporate culture and industrial design within an international corporation have added to my knowledge base, acting to inform my future work. I now have a greater understanding of how to appropriate my design skills to new user groups as well as how to address and communicate with those that I seek information from. I have gained industrial design skills such as how to complete a competitor product review, host live user trials and complete R&D tasks. All these new found skills can feed into my future work and will act to boost my currently active abilities.



To conclude, my experience at NCR Dundee has had its road blocks but has at no point hit an educational standstill. Every fall back has resulted in a lesson learned and every success story has helped to aid in my further development. I am pleased to have had the opportunity to spend time within a corporation such as NCR and will carry the experiences forward into my future design work.

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Hero image detailing the NCR Voice mobile application in use.


User Stories

In this post I will illustrate using a technique called “User Stories” the functionality that the platform must present, to fulfil the needs of its users. The “User Stories” technique asks the designer/developer to fill in a small template with the necessary details, the temple is as follows:

“As a <role>, I want <goal/desire> so that <benefit>

This template then illustrates the individual user need, for each respective goal they have. The detail present in each individual user story can vary largely. The below examples show my completion of this task, considering both the external and internal aspects of the platform and involving three of the key user groups (UCD, Accounts and CEs). The examples are then followed by a discussion of the resulting conclusions:

External insights

  • As a UCD team member, I want to gather customer & consumer insights so that I can improve on the current product delivery.
  • As an Accounts Manager, I want to gather customer & consumer insights so that I can provide a better service to my customers.
    • As an Accounts Manager, I want to provide a better service to my customers so that I can receive a higher commission.
  • As a CE, I want to gather customer & consumer insights so that I can gain reward points.
    • As a CE, I want to receive reward points so that I can exchange them for the things I want.
  • As a CE, I want to gather customer & consumer insights so that I can aid to improve the current system for product maintenance, easing my job.

Internal Insights

  • As a UCD team member, I want to observe and take part in internal discussions so that I am more informed of the situations that could/can be remedied at the product development stage.
    • As a UCD team member, I want to be more informed of the situations that could/can be remedied at the product development stage so that I can alter them and receive kudos.
  • As an Accounts Manager, I want to observe and take part in internal discussions so that I am able to feed my input I to the wider company.
    • As an Accounts Manager, I want to feed my input into the wider company so that I build social capital and receive a sense of self-worth.
  • As an Accounts Manager, I want to observe and take part in internal discussions so that I am able to receive peer support when tackling an issue.
  • As a CE, I want to observe and take part in internal discussions so that I am able to improve my current ease of work.
    • As a CE, I want to improve my current ease of work so that I am able to complete a job efficiently.
  • As a CE, I want to observe and take part in internal discussions so that I am able to feed my input I to the wider company.
    • As a CE, I want to feed my input into the wider company so that I build social capital and receive a sense of self-worth.

From this exercise it can be concluded that the main user goals all revolve around improving product delivery/efficiency as well as receiving personal kudos and self-worth. It can therefore be stated that these aspects must make a strong appearance within the platform and act as the motivational driver.

I now intent to map out the functional structure of the platform as well as to sketch prototype the individual interfaces for both a mobile and web version.

Concept Refinement & Elevator Pitch

Following on form my last post regarding concept generation, this post will detail the now refined single concept that I intend to go ahead with.

The platform acts to facilitate the gathering of insights from both, internal and external, NCR sources. Internally the platform facilitates the cross communication of NCRs employees, in aid of tackling companywide issues in a selection of multi-disciplinary areas. Discussion topics are generated by NCR employees and are open to all, a tagging system allows for participants to target specific people or groups in a hope to generate individual interaction.

The second aspect to the platforms insight gathering is internally managed, however acts to gather external insights (VOC). This aspect gathers the key insights from NCR’s customers through the utilisation of the currently active channels in place between them, and NCR’s customer facing stakeholders (Accounts, Sales, and CEs). Objectives are assigned and managed by a governing body (product development teams), that target the groups or individuals most valuable to the specific objective.

In addition to insight gathering, there is a strong personal collaboration aspect to the platform thought the use of an extensive profile builder and reward point system. The reward point system is used to incentivise the users into continued and motivated participation of the platform as well as to build social capital within the company. Through gamification and the presence of a leader board it is speculated that users will compete to provide valuable content that are actionably rich.


Elevator Pitch

“NCR Voice” is a new platform that allows employees to gain social capital through the gathering of insights. Insights from both internal NCR employees and external customers and consumers are gathered through employee cross communication as well as the currently active channels in place between them, and NCR’s customer facing stakeholders. Kudos is then received for each uncovered actionable insight, acting to build the users social capital and company recognition.

I now intent to create a map of the interface structure of both a mobile and web-based device. Following that I will create a series of paper sketch prototypes to illustrate the interfaces and how the connect together.


Inspiration Moodboard

Below, you will see a selection of images that demonstrate what the market looks like in regards to my project direction. The images that can be seen below are all examples of communication platforms and mobile note taking applications. I have used these examples to understand what features are popular within the market and to try and make sense of why that is. I intend to us these images as inspiration during the concept ideation stage of my process.

Design Scope

Now that I am coming up for the halfway point on this project I thought it valuable to have a Re-analysis of the design scope. The design scope included such aspects as the design challenge, the design objective, the predicted users, KPIs, barriers and the design requirements.

The Objective

To gather the insights of NCRs key stakeholders by bridging the gap between those that drive the product development, and those that interact with the finished product.

Predicted Users (and what they offer)

Riggers – by feeding in the insights from the first customer interaction with the product as well as any installation issues that they personally may have.

Customer Engineers – by feeding in the customer complaints they receive regarding the servicing of the machinery. If there is a regular occurring fault this could be fed into the system.

Accounts Team – if there is any special requests or questions about the future of the industry the accounts team will be one ones that are asked. This information could be fed into the system to inform the company of any questions that the customer is starting to ask.  Accounts will also be the first person that the customer comes to if they have a problem with the current or old products.

UCD Team – Will manage the service/product in order to facilitate the exchanges of information between the development team and the customer facing stakeholders.

The Design Challenges
  1. Providing an effective incentive for the users
  2. Finding a way to maintain continued use of the service/product
  3. Making sure that the service/product can be used by all transitionally
  4. Making sure the correct amout of effort is being implemented to receive valid content
Most Important Measures of Success (KPIs)
  1. User Satisfaction: an increase in the satisfaction of the users.
  2. Resolution Timescale: the speed of resolution when acting on a gathered insight.
  3. Actionable Insights: quantity of insights gathered that can be actioned on.
Design Requirements

I split the requirements into three separate fields, seen below, and asked myself what the most important requirements are for each of the sections. I then selected 8 requirements at the end as the most important. The final 8 requirements will then be used to develop a lotus blossom (design technique).

Physical – Usage Environment

  • Portable
  • Transferable
  • Accessible

Relational – Interactions with Others

  • Transferable
  • Unobtrusive
  • Unbiased
  • Simple
  • Clear

Activities – Operations of Use

  • Simple
  • Intuitive
  • Familiar
  • Comfortable
  • Manageable

Emotional – Non-Functional

  • Enjoyable
  • Motivating
  • Clear
  • Intuitive

Rational – Functional

  • Accessible
  • Clear
  • Informative
  • Supportive

Most important Requirements (in no particular order)

  1. Manageable
  2. Portable
  3. Intuitive
  4. Familiar
  5. Motivating
  6. Transferable
  7. Unbiased
  8. Accessible

The next stage of my process is the ideation stage. I will now begin to develop some ideas around a potential outcome to solve the project objective. Considering all the above aspects I believe I have an effective grasp of the challenge at hand.

Social Media – Customer Feedback

I had a look on the most popular social media sites to gain an understanding of what site gets the most traffic in relation to ATM faults and complaints. I was also looking into what form of complaints are popular on each of the sites.

I was only really able to find any user interaction on Twitter, of which there was a great deal. There was a few people using Twitter to contact the banks and tell them that there are ATM faults. However, most people were using Twitter to inform others that there is a fault with a certain ATM and to avoid it, tagging the bank that is involved. The general feel was that lots of people are upset and are blaming the bank for the ATM faults when using Twitter. The most common complaint was that the ATM had “swallowed” there card and the bank “refused” to return it.  Due to the bulk of tweets being sent in anger they are blunt and uninformative. It is only one the bank has replied and asked for the information that it is provided by the user.

Google+ offers discussions with other users. There is little to no discussions about ATM faults.

Facebook does not have any record of any customer complaints about ATM faults. I can speculate that because the bank has control over the content on their pages they will remove any content that could fracture their reputation.


My Design Process and Developing a Toolkit

Over the past few days I have been working to create a plan of action in terms of mapping my design process for this project.  Below you can see a 6 stage development progress that will take me from insights to user testing and completion. I simple version of the toolkit can be seen below with the 6 stages and the tools I intend to use in each section:

  1. Framing 
  • Objectives and research questions
  1. User insights and Personas
  • User Journey Map (Satisfaction & Actors map)
  • Persona and User Analysis
  1. Design scope 
  • Design Challenges
  • Design Requirements
  1. Ideation 
  • Inspiration Blossom
  • COCD Box
  1. Concept Refinement 
  • Concept Storyboard
  • New Speculative User Journey Map
  1. Prototype and test 
  • User Satisfaction Map

After I had developed the above structure, I completed the first stage (a quick few questions). I then began to design the tools for the second section; this section involves getting the stakeholders to interact with the toolkit itself.  Once I had sketched up the designs for the tools I planned how I would create them using the Adobe suit (when I gained access to it next).

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Week One

Day one consisted of familiarising myself with my surroundings and building an understanding of place.  Once I was settled in I was invited to a meeting in order to discuss my thoughts on the brief with both Steve Birnie (consultant industrial designer) and Charlie Rohan (senior director of user centered design). They were able to provide several names of people that work within the company that would perhaps be able to put me in contact with certain stakeholder groups along with many other useful insights.

The following day I met with one of NCR’s account directors. As a sales professional he keeps a very close relationship with his/NCRs customers. He had a great deal of knowledge of what the customer wanted and was able to give detailed accounts of how much things would cost the customer and what product they would be interested in. I was informed that the rise of the ATM has allowed for banks to move staff out onto the floor instead of behind the glass screens, allowing for more immersive interaction. I was then informed that these days the consumers can even do all there banking at home on their computer or mobile device and avoid the bank all together.

Following on from the conversations I had at the start of the week, I created my first iteration of a stakeholder’s information sheet. This sheet detailed my current knowledge of what roles each stakeholder played as well as what other stakeholders they interacted with and what observations could be made (for example a Customer Service Engineer meets the bank/tertiary business and fixed any faults, the observations that are made could include recurring harware issues or customer frustration).

I then decided that it would be valuable to map out the service journey including each of the stakeholders, in order to understand where each of the stakeholders interact and to what level of communication they undergo.  After this decision was made I began to think about who the stakeholders were and gained a basic knowledge of their role within the service journey.

Guru’s Day

So now that guru’s day has gone and past I have the task of making sense of what insights I gained. For all of you that don’t know of this product design tradition ill elaborate. Gurus day is a day in which we invite several heads of industry or relevant creative minds to come up to Dundee to give us feedback on our work so far. We were blessed with the presence of eleven gurus:

Tim Regan: Microsoft Research

Adam Todd: MagneticNorth

Lee Sankey: Barclays

Seaton Baxter: DJCAD

Phillip Robertson: Tesco Bank

Emily Walters: Sopra Group

Callum Brown: rAndom International

Ryan McLeod: Equator

Finlay Craig: Barclays

David Flatla: School of Computing, UoD

Gavin Brown: Sopra Group

Jayn Wallace: DJCAD

David McKay: Tesco Bank

In the several hours we had with our gurus I was able to talk to four. This may not sound like a lot, but with 60 students all trying to have in-depth conversation’s there hard to get hold of.

With each guru that I talked to I introduced my concept and the process I went through to date. This gave them a general understanding of what I was trying to achieve and what possible areas I may need help with. As most of the gurus were digital designers I felt that I struggled to connect with them with my projects essence, as I wish to develop a completely tangible interface. They did however give me a few ideas on how to incorporate a digital aspect into my design (one of the necessary factors within the now Social Digital course that I’m studying).

I feel that I can mark the day a success due to two very useful insights that came out near the end of the day. First came from Seaton Baxter, a design scholar within the university specialising in the study of natural design systems. Seaton observed that what I was trying to achieve was in a sense an already established ritual within a constantly developing world. he then went on to exclaim that in a world that can’t seem to stop we need more systems that slow us down and allow us to appreciate the world. This is what I have been trying to do with my project from the beginning but I have always been apprehensive of how to execute it. From what Seaton had to say I was able to awaken an understanding of my project that I had been ‘shrouded in mist’ in the past. This understanding has allowed me to see more clearly the direction in which I wish to take my project and made me aware of an issue that I had buried under too much context.

The second major insight I received came from Barclay’s manager Lee Sankey during the Q&A session we had to finish off the day. When discussing with the guru panel about the need for new physical objects. Lee came out with a fantastic insight into the way that that most consumers company’s do business, “Tesla would be a much better company if instead of developing new products, they developed there technology to be implemented into existing products”. Lee is 100% correct, why do we have this excessive need to create new things. The result of this culture sees us throwing out masses of still functioning and often very valuable object purely because we want the new technology. What can’t we develop upgrades instead of replacements. We need to me more sustainable in the way we design and I personally believe that this is one of the major steps to achieving this. Anyway the way that this relates to my project left me feeling like an idiot. Through all my research I have found that people like to have their own tea brewing process using their own tea brewing utensils. This whole time I have been developing my concept I have had the idea of creating a device that includes all the kit you will need to preform the tea brewing task. Why I asked myself, why I am creating a kit that has all the components when exactly what the user wants is the ability to use their own utensils. I have been for many months not designing towards giving the users something they already have. This is a waste of both resources and actually conflicts the entire essence of what I am trying to do. I sincerely thank Lee for that comment because it has enabled me to think in a completely different way about my entire design process, not only in this project but as a whole. Its amazing how much one simple little insight can awaken, it can spread like wild fire though your mind and set ablaze many equally wonderfully insights that can awake a passion within.

I am very happy with the insights I gained from the day and with be able to progress with my project I a much more meaningful way as a result.


Over the past few week s I have been conducting short interviews with the public. I have been specifically targeting people that have a passion or love for tea and that are willing to share this passion with me. The interview consists of asking the interviewee a few simple questions in the hope to gain an understanding into what tea they drink and how the prepare it. I have had a variety of answers that has given me a small understanding of my client base.


The conclusions I have made so far tell me that, like I predicted, the majority of the local community drink “British” black tea. Not only do they drink this standard brew but they use teabags instead of tea leafs. This conclusion comes to me not as a shock but as confirmation to my previous claims. The word calm is the most common stated when asked to associate a word with tea, other word like warm, leaf and cup were mentioned.


Other information that has come out of my research indicates that the reason that teabags are so widely used is for convenience and because of the fact that they are so easy to use. There appears to be negative connotations of mess when the interviewees were asked about tea leafs, this could be an area that I could look into. Even though the majority of the interviewees used tea bags there was a fair few that liked to use tea leaves. When asked why they prefer to use tealeaves they simply said “for the experience”. I conclude from this information that currently people are drinking tea in a convenient way rather than for the experience, I plan to change this.


The way people serve tea also seems to be emotionless. Everyone spare a few simply serves tea in a mug. Some people only serve tea in teapot when they have guests and some not even then.  The simple through a teabag in the cup and take it out when I feel like it attitude seems to poison the mind of so many people. I understand that this does not cause a lot of people any problems currently as they are solely consuming “British tea”, a tea that is so hard to prepare badly that there is no need to develop a skill for its preparation. This lack of skill in tea preparation has a knock-on effect that renders a large bulk of the population unable to brew real leaf tea. Due to this research I have determined that there is need for an educational product in this field.


From reading over my interview notes I have discovered that only one of the interviewees answered yes to the question regarding pride in the tea preparation process.  The main reason why they don’t feel pride seems to be that fact that they repeat the task daily without hesitation and so the task is both too easy and to common to be proud of. There seems to be more pride in the uses own personal utensils rather than in there preparation process. Almost everyone at some point stated that they have a special item that they use in the process, a teapot, spoon or even a mitten.


I asked briefly about British culture and why the interviewee’s through tea was such a big entity within it. The comments that were made all aimed at or directly stated that British tea culture revolved around the social aspect and how tea flows through the way we great and interact with people. For example when you enter a home tea is used to break the tension and relax you, in an upsetting situation tea is used to take your mind of it. Tea is used to calm and bond people whatever the situation.


Overall experimentation and introduction to the experience of tea needs to be encouraged and as it stands people don’t understand what tea culture stands for. With this new found information I plan to create a device that not only educated the user to what’s out there but also opens the users mind and makes they physically want to try new things.