Market Analysis: Overgate Center

The first thing I noticed when I entered the Overgate was that it was full of students and the elderly. Most of them were just wandering about and they didn’t seem to be in any sort of hurry. I observed this for a while and I began to realise that a lot of people were in the Overgate purely to meet others. On further examination I noticed that the people that did seem to be rushing around seemed to be older that the students but younger than the elderly. These people were the working class and they were mostly in a hurry they were using the Overgate as a passage to their destination rather than a meeting point. 
 
The overall vibe a get from standing in the Overgate is that of relaxation and common place. I guess when you think about it, the Overgate really is a place you go to meet people or to take an optimum route onto the high street. These two reasons for visiting the Overgate are purely due to its location in town, the Overgate is situated in the optimum spot for obtaining visitors either from the university or from anyone meaning to meet anyone. And due to the fact that students and the elderly have the most free time they are the ones that the retail shops are suited to: Topshop, Primark, subway, burger king, ect. The Overgate gives people the feeling to comfort ability even if they have no intention of buying anything.
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